FLEUR - BLOOM PEPTIDES VISUALS

Bloom peptides serum - for stronger, thicker, healthier hair

Services: Motion, High-End Viz.

A minimalist black and white logo featuring the word "fleur" in elegant script font.


When Fleur set out to debut it's novel Bloom peptides serum, they partnered with DNGR to express the next chapter of their brand identity through aesthetics-driven storytelling. Bloom wasn’t "just" a product launch, it was an opportunity to elevate the brand’s perception and establish a visual platform capable of scaling across future campaigns.

Our approach focused on identity through imagery, using meticulously crafted CGI and motion pieces, not simply to showcase a product, but to shape an atmosphere and point of view. Clean geometry, intelligent negative space, and precisely controlled materiality became the foundation of a visual world that feels unmistakably Fleur.

Across still renderings, fluid studies, and a hero masthead animation, Bloom emerges inside a universe built with intention; quiet luxury, refined performance, and a brand confident enough to speak through design.


A red bottle of FLEUR BLOOM PEPTIDES serum with a dropper cap, set against an orange background, reflecting on a glossy surface.A dropper bottle filled with vibrant orange liquid, labeled "Fleur," balances precariously on a dark rock against a warm, gradient background.A close-up of an amber-colored bottle labeled "BLOOM Peptides Hair Serum" against a soft pink background.A clear glass bottle with a dropper cap on an orange background, showing the product's sleek design.A sleek, amber-colored glass bottle with a dropper cap, featuring the brand name "J." and product name "BLOOM" on its side.A glass dropper bottle filled with a vibrant red liquid, labeled "Fleur," set against a warm orange background.A close-up of a red bottle labeled "BLOOM" with a droplet of liquid splashing out, set against a warm orange background.A close-up of a dropper dispensing a clear liquid into an amber bottle, showing the precision and care in the process.Close-up of red glass tubes filled with liquid, labeled "fleur" on a dark background.Three glass bottles filled with a golden liquid, each labeled with different names, arranged on a neutral background.A bottle of "Fleur" perfume stands on a rocky outcrop amidst wildflowers, set against a warm, gradient background.


Beyond the brand identity work, Fleur also leaned on DNGR to develop a suite of clean, studio-grade product renderings for Bloom’s broader launch strategy. These visuals were crafted to meet the strict technical and aesthetic requirements of e-commerce platforms like Amazon, Shopify, and retail marketplaces, while still preserving Fleur’s elevated brand language. By unifying lighting, material accuracy, and composition standards across every output, we created a consistent visual toolkit that extends seamlessly from campaign storytelling to conversion-driven PDP assets, ensuring cohesion across all performance channels.


A sleek, amber-colored bottle of "Fleur" hair serum stands on a white pedestal against a neutral background.A sleek, amber-colored bottle of "BLOOM" peptides, featuring a minimalist design with a black cap and a clear label.A clear glass dropper bottle with a black lid contains a golden liquid on a wooden stump, with the word "fleur" visible on the bottle.A sleek, amber-colored bottle of "BLOOM" peptides stands on a rustic wooden block, its label featuring elegant typography and a minimalist design.A sleek, amber-colored bottle of "BLOOM" peptides sits atop a rustic wooden block, surrounded by small white flowers and green moss, against a soft, neutral background.A bottle of "Fleur" serum on a wooden stump surrounded by wildflowers, with the product name prominently displayed.


Credits

Agency
DNGR | @dngr.ltd


Creative Director
Sloan Anderson | @sloan.elliot

Art Director
Alex Petrovsky | @alexfecit

Shaders + Modeling
Nicolás Robertson | @nicordf

Fluid Dynamics
Alejandro Echeverry | @alejandro_echeverry_fxtd


A sleek, amber-colored bottle of Fleur Bloom Peptides serum next to its matching red box on a neutral background.A sleek, amber-colored bottle of Fleur Bloom Peptides serum stands against a minimalist white background.A red rectangular box with embossed text "fleur" and "BLOOM" on a plain background.

DNGR Ltd. creates visual stories, product imagery, motion, and brand experiences for ambitious teams. Explore the portfolio, learn about the studio, or start a project conversation.

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