PILATA FEATURETTE

The First Stowable Pilates Reformer - Studio Results, From Home.

Services: Motion, High-End Viz.

A minimalist black and white logo featuring the word "PILATA" in bold, uppercase letters.
When Pilata set out to launch the world’s first stowable Pilates reformer, they needed visuals that felt as premium and innovative as the product itself. DNGR created every shot in CGI, from clean ecommerce imagery to a cinematic launch film that set the tone for their debut.
We used soft, diffuse lighting to highlight its form and unique tone-on-tone materiality, with deep shadows for drama, and precise reflections to showcase the reformer’s engineering and finishes. Every component was recreated with obsessive attention to detail, allowing us to capture its elegance and performance in equal measure.
The result is a visual campaign that communicates sophistication, innovation, and the effortless beauty of a product designed to move, and disappear, seamlessly into modern living.
Animated sequence: A sleek, modern toaster with a metallic finish and the brand name "PILATA" prominently displayed on its base.Animated sequence: A beige, modular robot with a sleek, modern design stands on a wooden floor, surrounded by minimalist furniture and decor.A modern living room with a wooden floor, beige furniture, and a large TV displaying a Pilates workout video.Animated sequence: A beige, modular robot with a sleek, modern design stands on a wooden floor, surrounded by minimalist furniture and decor. The robot has multiple compartments and buttons.Animated sequence: A sleek, modern kitchen appliance with a minimalist design, featuring a rectangular base and a rectangular top, both in a light beige color, placed on a wooden countertop.A modern living room with a large TV displaying an animated character, surrounded by minimalist furniture and decor.A minimalist living room with a large flat-screen TV, white furniture, and a sleek coffee table.A modern living room with a gray couch, coffee table, and flat-screen TV on a black entertainment center.


Credits

Agency
DNGR | @dngr.ltd

Creative Director
Sloan Anderson | @sloan.elliot

Art Director / Lighting & Animation
Alejandro Olmedo | @hollmed

Modeling
Spektral Studio | @spektralstudio

Sound Design
Luca Poletto | @polezsky


Animated sequence showing a folded beige-and-black Pilata reformer rotating against a neutral background.A minimalist design featuring two white electronic devices, a wristwatch, and various small components arranged on a neutral background.A sleek, rectangular white device with a gold accent on the bottom, featuring the brand name "Pilata" in gold letters.A minimalist white device with a rectangular shape, featuring a hinge mechanism and a small screen on top.A black Pilates equipment set includes two black straps, a black handle, a black ball, and various metal components.A sleek, rectangular power bank with a textured surface and a small logo on the side.A sleek, black electronic device with a rectangular shape and a power cord connected to it, placed on a flat surface.A set of Pilates equipment including a mat, resistance bands, and a strap, arranged in an organized manner.A 3D model of a white, textured object resembling a belt or strap with a circular buckle and a loop at the end.A beige Pilates strap with a metal buckle and loop.

DNGR Ltd. creates visual stories, product imagery, motion, and brand experiences for ambitious teams. Explore the portfolio, learn about the studio, or start a project conversation.

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