SURI - SURI 2.0 LAUNCH VISUALS

An Icon. Redefined.

Services: Motion, High-End Viz.

A minimalist black and white logo featuring the word "SURI" in bold, uppercase letters.
For the launch of their second-generation, repairable sonic toothbrush, SURI asked us to create a series of short films that reflected the essence of their sustainable luxury ethos.
Having worked closely with the SURI team before, we understood the values driving their design: circular product thinking, modular engineering, and a commitment to environmental impact. Our approach was rooted in translating those qualities into a compelling motion campaign. Every animation was built to reveal SURI’s focus on innovation and craftsmanship, drawing viewers into the product narrative by letting engineering, assembly, and repairability take center stage.
Animated sequence: A close-up of a sand dune with a small group of camels standing on top, illuminated by the warm glow of the setting sun.Animated sequence: A close-up of a pink toothbrush with white bristles against a blurred background.Animated sequence: A hand holding a glittery makeup brush, with the word "SURI" visible on the brush handle.Animated sequence: A sleek, futuristic vehicle with "SURI" branding on its side, emitting smoke from its exhaust, set against a dark, stormy background.Animated sequence: Close-up of a sleek, metallic device with "SURI" and "SURI 2.0" text, featuring intricate circuitry and buttons.A electric toothbrush with a rose gold finish, featuring the brand name "SURI" on its side.Animated sequence: A close-up of a mechanical device with a brownish hue, featuring a cylindrical component with a central rod and a small, round, orange object at the top.
An almost microscopic attention to detail made the difference. We paid close attention to everything from the gleam of anodized aluminum on the toothbrush body to subtle, nearly invisible plastic burr marks left over from precision molding on the brush heads. The animations beautifully captured these material choices and finish details, ensuring that nothing felt overlooked or generic.
Our team created tailored motion assets for the five colorways in the lineup. We subtly adjusted lighting, textures, and color to let each version’s unique character and finishing come forward. While the backbone of the animation remained constant, these tweaks helped every colorway to look its best in any range of campaign uses, from hero films to looping shorts for social and retail.
Animated sequence: A close-up of a textured surface with a pebble embedded, showing subtle light reflections and shadows.Animated sequence: A 3D landscape model of a city with various terrains and structures, including roads, buildings, and natural features, displayed in a realistic style.A white device with "SURI" branding, accompanied by a charging cable, case, and accessories on a textured surface.Animated sequence: A sleek, modern stylus pen lies on a textured surface, its tip pointing upwards, ready for use.Animated sequence: A sleek, modern toothbrush holder with a white bristle brush inside, placed on a wooden surface.Animated sequence: A metallic mechanical component with a textured surface and a central cylindrical section, surrounded by other parts.A close-up of a sleek, black device with "SURI" prominently displayed on its side, featuring intricate details and a metallic finish.A sleek, futuristic device with a metallic finish, featuring a vertical orientation, intricate circuitry, and a prominent button labeled ON/OFF.A close-up of a dark blue electric toothbrush with white bristles, showing the charging base with a glowing blue light.Animated sequence: A close-up of a blue electric toothbrush head with a soft bristle pattern, positioned against a blurred background.
The result was a suite of CGI visuals that cut through typical product storytelling. These animations invite the viewer into SURI’s process and intentions, highlighting what makes the brand truly different for an audience that appreciates the finer points of design and sustainability. For us, the SURI 2.0 project is proof of how thoughtful design and purposeful animation can help drive a new standard for conscious consumer products.
Animated sequence: A close-up of a sleek, metallic object with the word "SURI" prominently displayed on its surface.Animated sequence: A sleek, metallic device with a circular button and a small, round indentation on its surface.Animated sequence: A sleek, rose gold electric toothbrush with a blue light on its tip, set against a warm, blurred background.A close-up of a sleek, black device with the word "SURI" engraved on its surface.A black device with a metallic tip, featuring the word "Sustenance" on its side.A black electric toothbrush with white bristles and a power button, labeled "SURI" on its handle.

Credits


Agency
DNGR | @dngr.ltd


Creative Director
Sloan Anderson | @sloan.elliot

Art Director,  VFX
Alex Petrovsky | @alexfecit

​​​​​​​Animation
Riccardo Bottoni | @mal_grado

 Production
Alejandro Olmedo | @hollmed

Modeling
Nicolás Robertson | @nicordf

Sound Design
Luca Poletto | @polezsky
Guustavv - 'Willow Trees' | @epidemicsound
Smartface - 'Grounded' | @epidemicsound
Jobii - 'Taargus' | @epidemicsound
A green electric toothbrush lies on sandy ground, its bristles facing upwards, with a glowing button at the top.Animated sequence: A green, elongated object resembling a toothbrush is partially submerged in water, with ripples spreading outwards. The word "SURI" is prominently displayed in bold, white letters across the center of the image.A sleek, black electric toothbrush with a glowing blue light on its handle, set against a gradient background.A green electric toothbrush with white bristles, displayed against a gradient background.A sleek, green electric toothbrush with a minimalist design, standing upright against a dark background with a soft shadow cast by its handle.

DNGR Ltd. creates visual stories, product imagery, motion, and brand experiences for ambitious teams. Explore the portfolio, learn about the studio, or start a project conversation.

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