CUB CADET - LAWNMOWER LINEUP FEATURETTE

Bringing Premium Power to Life: Cub Cadet's Ultimate Riding Experience.

Services: Motion, High-End Viz.

Black and white logo featuring the word "Cub Cadet" in bold, uppercase letters.
When Lockt Editorial needed a VFX & CGI partner to showcase Cub Cadet’s new, ultra-premium mower lineup, DNGR was the obvious choice.
This wasn't just about creating beautiful product shots to showcase the exceptional build quality; it was also channeling the raw power, precision engineering, and premium craftsmanship that sets these machines above ordinary outdoor power equipment.

Working shoulder-to-shoulder with Lockt + Cub’s internal teams, DNGR guided the project from first spark of ideation and storyboard, through animatics, motion tracking, and meticulous roto, to lighting and shader design, compositing, and final post/color. The result? A campaign that doesn’t just show off the machines — it radiates their presence. Visually magnetic, technically flawless, and impossible to ignore, it’s a true standout in the industry.
A lawn mower's blade is shown in close-up, showing its sharp edge and metallic surface.
Our team immersed itself in the build, engineering hyper-real CGI sequences with intricate grass-growth and cutting simulations, choreographing every blade-on-blade interaction, and designing advanced fluid dynamics that gave the machines a palpable sense of force.

Every element was tuned with obsessive precision, from the shimmer of dew across a newly trimmed lawn to the choreography of steel slicing through turf, to reflect both the technical sophistication and the hard-wearing dependability that define Cub Cadet.
The outcome: imagery that doesn’t just illustrate performance, it embodies it, delivering a vivid lawn-care experience that makes clear why Cub Cadet stands at the forefront of high-performance outdoor power.
Animated sequence: A sleek, futuristic lawn mower glides through a misty, golden-hued landscape, its blade spinning rapidly as it cuts through the air.Animated sequence: Three small green shoots emerging from dark soil.Green seedlings sprouting from dark soil.A dark, rocky landscape with a dust cloud in the foreground, stars in the sky, and a moon-like object hovering above.A lawn mower with headlights on, cutting grass at night, with mountains in the background.Animated sequence: A Cub Cadet lawn mower with headlights on, moving across a grassy field at night.Animated sequence: A lawn mower's blade cuts through grass, sparks fly, and leaves scatter, showing the mower's power and efficiency.A dark, grassy field illuminated by a spotlight, showing the lush green lawn mower's design.A close-up view of lush green grass blades against a dark background, showing the texture and vibrant color of the lawn mower's blades.A small green plant sprouting from dark soil.Animated sequence: A yellow and black lawn mower with a large engine and a steering wheel, viewed from behind.A yellow Cub Cadet lawn mower with a black seat and steering wheel, displaying the model number "LT46" on the side.A yellow Cub Cadet lawn mower with blue accents and a "42" on the side, featuring a black seat and steering wheel.A yellow and black Cub Cadet lawn mower with "ULTIMA" written on the side, featuring a blue handle and black seat.A yellow Cub Cadet lawn mower with "ULTIMA" branding on the side, featuring a black seat and large tires.A yellow Cub Cadet lawn mower with "ULTIMA" written on the side, featuring a black seat and steering wheel.Animated sequence: Four Cub Cadet lawn mowers lined up on a grassy field, each with headlights on, against a dark background with yellow arrows and the brand name "Cub Cadet" prominently displayed.

Credits


Studio
DNGR | @dngr.ltd

Creative Director
Sloan Anderson | @sloan.elliot
Art Director, Animation, VFX
Alex Petrovsky | @alexfecit
Generalist, Production
Alejandro Olmedo | @hollmed
Character Work
Oliver Caron | @ovcaron
Addt'l Modeling
Spektral Studio | @spektralstudio

**Complete credits available upon request


Agency Credits

Agency
Stept Studios + Lockt Editoral

Director
Brendan Vaughan
Executive Producer
Shannon Magarity
Producer
Allie Rickards
VFX Supervisor
Ryan Reeb
Additional VFX
Jeremy Walker
Compositing
Zachary Jacobs
Tracking + Roto
RotoMaker
Colorist
Company3


Animated sequence: A lawn mower blade spins rapidly on grass, showing its intricate design and motion.Animated sequence: A gray, abstract landscape with floating spheres, some connected by thin lines, resembling a network or system.Animated sequence: A lawn mower blade cuts through grass, showing the mower's sharpness and efficiency.A person in a black hoodie sits on a black chair, arms crossed, against a black background.Animated sequence: A lawn mower with a red and black color scheme is shown from the side, positioned on a grassy field with a blue background featuring red plus signs.Animated sequence: A lawn mower with a red and black color scheme, featuring a large blade and a handle, set against a dark background with red triangular shapes.

DNGR Ltd. creates visual stories, product imagery, motion, and brand experiences for ambitious teams. Explore the portfolio, learn about the studio, or start a project conversation.

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